Identity and campaign for the international performance art festival "Sommerszene" in Salzburg.
For this years iteration we developed a campaign which proposed questions to the public. Simple yes-and-no-questions, such as: Have you ever been in China? Are you a coward? Are you playing the piano? Do you ride the bike? … The questions we installed on a bridge in Salzburg and in the inner city. To that the posters for the festival said Yes! and No! Firstly, these questions ask how one performs in society and how his or her fragments of performances are put together. One may answer one question positive and the other negative. It also questions this dualistic thinking, how can one answer these questions easily? Is a society really programmed that simple? Yes! No! The topic of programming is reflected on by using the typeface Amelia, a typeface design by Stanley Davis in 1965. It's design superficially resembles MICR encoding, which was developed to be read by computers. The technology allows MICR readers to scan and read the information directly into a data-collection device. Amelia was MICRs hippy sister (used for the Beatles’ Yellow Submarine Artwork).