About
One searches or scours for the words on the page. Not just the words, the sounds. And if not quite sounds then the signs that play sounds in the mind or the mouth. Recognising letters, syllables, and spaces takes place before reading. Because the arrangement of words on the page do not only determine the very sounds that are played in the mind or the mouth, as well as their sequencing and rhythm, but because the typographical effect is meaningful in and of itself too. Because words are not just verbal but visual. One word means another thing next to a different word, and another thing altogether when placed beneath it. The poetry about concrete, then, is not a kind of literary stuckness but a means of textual circumnavigation.
Contact
Beton is a graphic design studio run by Benjamin Buchegger and Oliver Hofmann. Please get in touch via office@beton.studio.
Imprint
Typisch Beton Grafik Design OG
New address: Stiftgasse 18/4
1070 Vienna
VAT Number (UID Nummer) ATU66804899
Company ledger number (Firmenbuchnummer) 370708i
Registered at the Commercial Court of Vienna
Website coding and guidance by Florian C. Wachmann. The texts that appear to be telling something about our practice were written by Miriam Stoney. This typeface was drawn by David Einwaller after he discovered traces of it on vintage press photos during a visit to our studio. Photography by Benjamin Buchegger, Daniel Car, Oliver Hofmann, Julian Mullan, Joseph Gassebner, Manuel Carreon Lopez, Simon Oberhofer, or otherwise mentioned in the particular project. Responsible for the content are Benjamin Buchegger and Oliver Hofmann. We don’t use cookies or any strange technology other than bare code, typeface beauty and color mysticism.